TikTok is introducing a new feature that allows them to cut down on the quantity of artificial intelligence-produced media appearing in their timelines. This move comes as the platform disclosed that it currently hosts over 1 billion AI videos.
Pilot Phase and Launch
This change is in a pilot phase over the following weeks before a global rollout. This advancement coincides with a surge in AI content, spurred by new content generation software.
The Broader AI Trend
Recent reports that almost one in 10 of the most rapidly expanding content creators on a competing service only show clips produced artificially. A considerable share of this output is classified as low-quality AI content, a phrase for inferior, bulk-generated content that is typically illogical or bizarre.
Based on user feedback that many people appreciate content created using AI tools, including AI artwork to educational videos, and we want to provide users the power to see more or less of that, depending on their own likes,” stated a spokesperson.
Scale of AI Content
The service disclosed that there are currently over a billion videos on its network tagged as made with AI. Overall, in excess of 100 mn media items are uploaded to the app daily, making AI content a minor portion of its total content library.
User Control Features
Users will be able to reduce or increase the level of AI-generated videos they watch by accessing the content preference setting in the application and selecting AI-made media. Other topics that can already be modified under the filter cover current affairs, style, beauty, and dance.
Platform Guidelines
Its rules require creators to tag “realistic” AI-generated content, and it bans harmful deepfakes of public figures or crisis events. Any realistic AI-generated clip that is not labeled can be deleted under its community policies.
In addition, the app will henceforth attach an artificially created label to content made using its own AI tools, or detected by an industry-wide initiative for spotting artificial media. This action is aimed to deter users from attempting to bypass the tagging system.
AI Literacy Programs
The platform is additionally introducing a $2m awareness program for experts and groups to produce learning resources about ethical AI use. This program will benefit educational bodies focused on training programming and robotics.
Platform Protection
The platform has justified its content review process, following controversy over plans to lay off hundreds of safety staff in the UK. It is planning to eliminate 439 jobs in its content moderation division in London, with trade unions and digital protection specialists voicing alarm that staff are being displaced by AI moderation.
A trust and safety lead clarified that staff-based oversight would remain essential, but artificial intelligence can safeguard staff by eliminating the most harmful content ahead of it gets reviewed by people. The company reported a 76% decrease in disturbing and violent content seen by safety staff over the last 12 months due to the use of its AI tools.
It is vital to integrate people and machines to maintain a secure environment,” the executive stated. “We’ll have people as integral to the approach, but we further consider it’s highly necessary to limit contact with unsafe media as quickly as possible, which is where a significant AI assistance is making a difference work at speed.”
