The Gaming Giant Hires Apex Legends Producer to Revitalize Struggling Hero Shooter Project Ethos

2K Games has secured Ben Brinkman from Respawn Entertainment to lead the development team at their internal studio, which is currently working on the forthcoming third-person action-packed title known as this innovative game.

Management Change Comes After Poor Reception

The new appointee steps into the role of studio head at 31st Union following the exit of previous head Michael Condrey, who was removed from his post due to the game's underwhelming unveiling last fall.

On Wednesday, the company's top executive David Ismailer informed staff about this organizational change through an internal memo, which emphasized that playtesting had indicated the necessity for a more defined vision.

Ismailer stated that the team is now overhauling the project with a renewed vision, aiming to better meet player expectations.

A Pattern of Strategic Recruitment

The news follows a comparable action taken by the publisher in August, when they hired Rod Fergusson from the Diablo team to contribute to the beloved franchise development group.

Here is the entire message from Ismailer's communication:

Hello Everyone—

I know you all just finished your town hall - I hope you’re as thrilled as I am with the positive developments. Last time I shared you all a message, I mentioned the following: “I am confident in this team. You all are some of the most motivated and talented designers we have had the pleasure to partner with - and we’re looking forward for that partnership to endure.”

Through your commitment and adaptability, especially over the past twelve months, you repeatedly show that.

The community feedback from last fall’s the game testing phase was enlightening. It affirmed the potential of a action-packed game but indicated we still had work to do. It revealed the need for a clearer vision.

It’s been inspiring to see how far you’ve come. You embraced the input to consideration and reimagined Project ETHOS with a revitalized goal - one that’s ready to fulfill its potential to our audience.

Our confidence in this project increases every day. To boost the outstanding progress you’ve made, I’m excited to welcome Ben Brinkman as the new Director of the team. After a period of discussions, he starts with us on next week.

His management and background in the competitive gaming space is considerable, having devoted the last 15 years developing and leading some of the most well-known series in the industry, such as the acclaimed shooter, and lately, the battle royale hit.

I invite you all in receiving him next week. We are all eager to persist observing the progress of Project ETHOS in the months to ahead.

David

Experience of the Incoming Leader

The appointee currently serves in the role of senior developer and head of production at the renowned studio for their flagship title. He earlier worked at major gaming companies in various production roles on the iconic franchise series, and, before that, had assignments at other industry leaders.

Title Information and Vision

The upcoming game was unveiled in last year alongside a early access event. At the time, the developers described the title as a "free-to-play, 3rd-person roguelike hero shooter and an innovative evolution on the genre."

"Create your ideal gameplay session—or face defeat—in this engaging over-the-shoulder adventure! Customize your character in live gameplay to suit your personal playstyle," the game's pitch states. "Challenge the rivals with new abilities, stakes, and tests that change every round. Do you withdraw carefully with your collected items? Alternatively aim high, gamble everything, and trust your group can earn top ranking? The decision is in your hands."

The game lacks an official launch window or consoles, but fans can expect further news as creation continues.

Mary Williams
Mary Williams

A seasoned journalist with over a decade of experience covering international affairs and investigative reporting across multiple continents.